Posts Tagged ‘Twitter’
January 6th, 2011
Posted under General, Innovative Thinking, Social Media, Speaking Industry, Strategic Communications & PR, Technology, The Economy
by Nick Morgan – Communications Expert
A calendar year is an arbitrary deadline and communication is never-ending; nevertheless it’s helpful to take stock of the kind of year in communications we’ve just had and look ahead to what we can expect in 2011. I see five trends that will each undergo shifts in 2011.
In 2011, we’ll rediscover hope
The economic black swan of 2008 both created and crystallized a current of anger in the public discourse that politicians were very quick to seize upon, reducing the level of communications, especially in the United States, (more…)
Tags: books, Captain Kirk, changes in business, communications 2011, Communications expert, connecting with politics, economic troubles, emotional connections, fearless predictions for communications for 2011, films, keynote speaker, movies, Mr. Spock, nano-communication, Nick Morgan, optimism, political pundit, rediscover hope, renewed faith, Star Trek, Trends, Twitter, visual learners
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November 10th, 2010
Posted under Marketing & Branding, Social Media, Speaking Industry, Strategic Communications & PR
by David Meerman Scott – Marketing Strategist & Bestselling Author
This entry is a follow up to David’s “The Conference Starts Before Anyone Shows Up” blog…
Quality, conference-centric web content can provide an ideal confluence of on-site and online. Smart organizers create all kinds of different content that helps people to make the decision, prior to the event, to buy a ticket (or not). The content also serves as search engine fodder, driving traffic to the show site prior to the event. As I wrote in a previous post, successes such as the Singapore Tattoo Show, which used a Facebook Group called Tattoo Pride for (more…)
Tags: After Everyone's Gone, best marketing tools, conference centric web content, David Meerman Scott, Facebook, hash tags, keynote speaker, online info, social media, the Conference Goes On, The Conference Starts, Twitter, using web during eent, virtual record
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September 21st, 2010
Posted under Innovative Thinking, Marketing & Branding, Social Media, Speaking Industry
by David Meerman Scott – Marketing Strategist & Bestselling Author
David Meerman Scott is a leading marketing strategist, keynote speaker, seminar leader, and bestselling author of World Wide Rave, The New Rules of Marketing & PR Tuned In, Cashing In With Content and Eyeball Wars. The marketing programs he has developed throughout his career are responsible for selling over one billion dollars in products and services worldwide.
I’ve been thinking about conferences and how they’re marketed. Before a recent engagement, I did a little experiment. About a month prior to the gig, I sent an update to my Twitter followers (I’m @dmscott if you’re on Twitter) and said that I would be speaking at the event, and then I offered a discount for anyone who registered using the discount code I provided. The result was 53 people linking to the conference site and seven registrations, all in less than (more…)
Tags: building anticipation, conference marketing, conference planning, David Meerman Scott, Flickr, impact of twitter, innovative marketing, keynote speaker, new rules of marketing, promotion, Singapore Tattoo Show, speakers as a resource, Twitter, viral marketing, virtual groups
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August 31st, 2010
Posted under Digital Marketing, General, Marketing & Branding, Social Media, Strategic Communications & PR
by Mitch Joel – Marketing & Personal Branding Expert
Named one of Canada’s Most Influential Male in Social Media, Mitch has been sponsored by Speakers’ Spotlight to present at the 2010 CSAE National Conference and Showcase on Sept. 23rd in Quebec City.
“Where do I start?” More often than not, that is the first question many business professionals have when it comes to dipping their toes into the digital channels. They simply have no idea how to begin… and then what to do after that.
Here are 8 easy steps to build your Digital Footprint:
1. Create a strategy. Far too often, people will hop on to Facebook with no set plan other than, “trying it out.” There’s nothing wrong with trying out any of the many digital channels, but it doesn’t take long to jot down what you want to accomplish (and, more importantly, why you want to accomplish it) first – before filling out any online social networking profiles. If you uncover the strategy after you have already started, you may wind up having (more…)
Tags: add your voice, Blogging, CSAE, digital channels, digital footprint audit, Facebook, have fun, How To Build Your Digital Footprint In 8 Easy Steps, keynote speaker, marketing, Marketing & Branding, Mitch Joel, social media, social networking, speakers' spotlight, stay aware, Twitter, YouTube
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August 6th, 2010
Posted under Digital Marketing, General, Marketing & Branding, Social Media, Strategic Communications & PR
by Kelly MacDonald-Hill, Partner, Senior Vice-President, Speakers’ Spotlight
Last year on the occasion of Martin & Farah Perelmuter’s 40th birthday, I got the idea of throwing a surprise party for them in my home. “We can’t do that!” my husband said, “ the backyard isn’t finished!”. I don’t know about you but deadlines work for me. The party was wonderful and the back patio looks pretty good too!
I recently applied the same motivation tactic to establishing my on-line presence… I have a profile on (more…)
Tags: brand, Chris Brogan, communicating, Facebook, JazzFM, Jesse Brown, Kelly MacDonald-Hill, LinkedIn, Mitch Joel, Networking, online brand, radio show, Ralph Benmergui, Social Networking and All That Jazz, speakers' spotlight, Twitter
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