Posts Tagged ‘Martin Perelmuter’

What Meeting Planners Can Learn From Charlie Sheen

April 5th, 2011

by Martin Perelmuter, President & Co-Founder of Speakers’ Spotlight

The first date of Charlie Sheen’s live tour took place at the Fox Theater in Detroit on Saturday night, and by all reports, it was an unmitigated disaster. Sheen received a huge ovation when he took to the stage, however, the crowd quickly turned against the celebrity actor, and he abruptly ended his show after one hour, amid hecklers and boos. The livid crowd left the theater in disbelief and disappointment, with many sharing the same feeling of having viewed “the worst thing I’ve ever seen”, and demanding refunds.

As someone who books talent for a living, this got me thinking about celebrity speakers, and the value they bring to an event. It’s not surprising that celebrities’ fees tend to be considerably higher than most speakers, and in many cases they’re well worth it. However, just because you pay a high fee doesn’t necessarily mean that you get what you (more…)

Give the Elevator Speech the Shaft

March 24th, 2010

Martin Perelmuter

by Martin Perelmuter, President and Co-Founder of Speakers’ Spotlight

One of the first things you’re told as an entrepreneur or a sales professional is that you need an “elevator speech”. You know the drill. If you happen to get onto an elevator with a big potential client, and have 30-60 seconds to tell them about your product, service or business, what would you say?

In theory, it’s a great exercise, as it forces you to condense your pitch down to it’s essence and communicate (more…)

The Surprise Factor; “Rock”ing in NYC

November 1st, 2007

Martin Perelmuter

by Martin Perelmuter - President & Co-Founder of Speakers’ Spotlight

Farah and I recently went on what we now call our annual trip to New York City, which we take every 3-4 years. You see, every time we’re there, we are so energized and inspired by the buzz of the Big Apple, that we tell ourselves that we must make it a yearly visit. However, the busy-ness of life has a habit of getting in the way, so we’ve only actually made (more…)