Posts Tagged ‘marketing’

How To Build Your Digital Footprint In 8 Easy Steps

August 31st, 2010

by Mitch Joel – Marketing & Personal Branding Expert

Named one of Canada’s Most Influential Male in Social Media, Mitch has been sponsored by Speakers’ Spotlight to present at the 2010 CSAE National Conference and Showcase on Sept. 23rd in Quebec City.

“Where do I start?” More often than not, that is the first question many business professionals have when it comes to dipping their toes into the digital channels. They simply have no idea how to begin… and then what to do after that.

Here are 8 easy steps to build your Digital Footprint:

1. Create a strategy. Far too often, people will hop on to Facebook with no set plan other than, “trying it out.” There’s nothing wrong with trying out any of the many digital channels, but it doesn’t take long to jot down what you want to accomplish (and, more importantly, why you want to accomplish it) first – before filling out any online social networking profiles. If you uncover the strategy after you have already started, you may wind up having (more…)

How To Market Yourself As A Speaker

September 4th, 2009

Mitch Joel

Mitch Joel: Marketing & Personal Branding Expert

Many people say they would like to do more public speaking. Many people bill themselves as Public Speakers. Many people would like to be represented by a speaker’s bureau. Here are some thoughts to consider first…

Let me start off with some context: I am represented by two speaking bureaus (Speaker’s Spotlight and Greater Talent Network). I give about 70 presentations a year. I also sit on the organizing committee for many events and I am frequently called upon to help groups choose speakers. Basically, I am often involved on both sides of the (more…)

Survival Tactics

February 19th, 2009

By Tony Chapman and Ken Wong

From the February 2009 Strategy Magazine’s Forum:
The Entrepreneur and The Academic

Tony: The U.S. Treasury reduced interest rates to 0% and stated there is no limit to the amount of money it is prepared to flood the marketplace with. How bad can things get?

Value is no longer a “nice to have”; it is a “need to have.” Consumers are fighting for survival as they see (more…)