Posts Tagged ‘Facebook’

The Lessons from WikiLeaks

December 6th, 2010

by Lance Secretan – Higher Ground Leadership

Clearly, spilling the beans of the nation’s top secrets is not cool.

On the other hand, perhaps it is time for us to catch up to the Internet age.  Here is the new reality:  There are NO secrets anymore.

If you lie on your resume, you will be exposed.  If you plagiarize someone else’s work, you will hear about it. If you send a libelous e-mail to a friend, you may find yourself in court. If you gossip on Facebook expect to be challenged.   The Internet is our new conscience.  There is nowhere to hide anymore.  State secrets will find their way into the public domain no matter how many safeguards are put in place.

This suggests that we are vulnerable.

But another way of looking at all this is that we have entered a new era of transparency that requires a (more…)

After Everyone’s Gone, the Conference Goes On

November 10th, 2010

by David Meerman Scott – Marketing Strategist & Bestselling Author

This entry is a follow up to David’s “The Conference Starts Before Anyone Shows Up” blog…

Quality, conference-centric web content can provide an ideal confluence of on-site and online. Smart organizers create all kinds of different content that helps people to make the decision, prior to the event, to buy a ticket (or not). The content also serves as search engine fodder, driving traffic to the show site prior to the event. As I wrote in a previous post, successes such as the Singapore Tattoo Show, which used a Facebook Group called Tattoo Pride for (more…)

How To Build Your Digital Footprint In 8 Easy Steps

August 31st, 2010

by Mitch Joel – Marketing & Personal Branding Expert

Named one of Canada’s Most Influential Male in Social Media, Mitch has been sponsored by Speakers’ Spotlight to present at the 2010 CSAE National Conference and Showcase on Sept. 23rd in Quebec City.

“Where do I start?” More often than not, that is the first question many business professionals have when it comes to dipping their toes into the digital channels. They simply have no idea how to begin… and then what to do after that.

Here are 8 easy steps to build your Digital Footprint:

1. Create a strategy. Far too often, people will hop on to Facebook with no set plan other than, “trying it out.” There’s nothing wrong with trying out any of the many digital channels, but it doesn’t take long to jot down what you want to accomplish (and, more importantly, why you want to accomplish it) first – before filling out any online social networking profiles. If you uncover the strategy after you have already started, you may wind up having (more…)

Social Networking and All That Jazz…

August 6th, 2010

by Kelly MacDonald-Hill, Partner, Senior Vice-President, Speakers’ Spotlight

Last year on the occasion of Martin & Farah Perelmuter’s 40th birthday, I got the idea of throwing a surprise party for them in my home.  “We can’t do that!”  my husband said, “ the backyard isn’t finished!”.   I don’t know about you but deadlines work for me. The party was wonderful and the back patio looks pretty good too!

I recently applied the same motivation tactic to establishing my on-line presence…  I have a profile on (more…)