by Martin Perelmuter, President and Co-Founder of Speakers’ Spotlight
One of the first things you’re told as an entrepreneur or a sales professional is that you need an “elevator speech”. You know the drill. If you happen to get onto an elevator with a big potential client, and have 30-60 seconds to tell them about your product, service or business, what would you say?
In theory, it’s a great exercise, as it forces you to condense your pitch down to it’s essence and communicate (more…)
