Posts Tagged ‘brand’

Social Networking and All That Jazz…

August 6th, 2010

Posted under Digital Marketing, General, Marketing & Branding, Social Media, Strategic Communications & PR

by Kelly MacDonald-Hill, Partner, Senior Vice-President, Speakers’ Spotlight

Last year on the occasion of Martin & Farah Perelmuter’s 40th birthday, I got the idea of throwing a surprise party for them in my home.  “We can’t do that!”  my husband said, “ the backyard isn’t finished!”.   I don’t know about you but deadlines work for me. The party was wonderful and the back patio looks pretty good too!

I recently applied the same motivation tactic to establishing my on-line presence…  I have a profile on (more…)

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10 Things You Need to Do to Innovate in a Recession

May 5th, 2009

Posted under General, Innovative Thinking, Marketing & Branding

carroll

Jim Carroll, author, columnist, nice guy, Futurist, innovation and trends expert

Business Week ran an article in January, “10 Worst Innovation Mistakes in a Recession.”

It’s easy to point out mistakes. It can be harder to indicate what you should be doing.

Since last year, when the meltdown began, I’ve been keynoting events worldwide, rapidly adjusting my theme to one of “how you can innovate during a recession.” I’ve had the opportunity of seeing first hand quite a few very innovative strategies from CEO’s and others in a wide variety of events, and I keep modifying my message at rapid speed to incorporate a vast variety of ideas. (more…)

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