Archive for the ‘Social Media’ Category
September 19th, 2011
Posted under Digital Marketing, Marketing & Branding, Social Media
Guest blog from Mitch Joel – President, Twist Image & Author of Six Pixels of Separation.
Is this just the natural evolution of Marketing or is this a complete revolution?
It doesn’t matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not a fad. Online marketing and advertising is (clearly) not a fad. Social Media is (clearly) not a fad. People are connected – to one another and to more information than they ever have been before. They’re able to create content and share their thoughts and opinions from anywhere and everywhere. With all of this connectivity, mobile (smartphones, tablets, etc…) also makes them highly untethered. These digital marketing channels are no longer some kind of destination. They are ubiquitous. (more…)
No Comments »
July 25th, 2011
Posted under Digital Marketing, Marketing & Branding, Social Media, Speaking Industry, Technology
Guest blog from Mitch Joel – President, Twist Image & author of Six Pixels of Separation.
Original blog entry can be found here.
You’ll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media.
I’m a big believer in doing what works best for you and ignoring what most of the Digerati think. Seth Godin often says, “your mileage may vary,” while Chris Brogan is always smart with his, “you’re doing it wrong,” Blog posts. Still, there are some pretty obvious faux-pas that take place online and – for the most post – I think this happens because individuals feel like there are less ramifications if they’re hiding behind a keyboard or a smartphone than if they were standing face-to-face with you. (more…)
No Comments »
January 6th, 2011
Posted under General, Innovative Thinking, Social Media, Speaking Industry, Strategic Communications & PR, Technology, The Economy
by Nick Morgan – Communications Expert
A calendar year is an arbitrary deadline and communication is never-ending; nevertheless it’s helpful to take stock of the kind of year in communications we’ve just had and look ahead to what we can expect in 2011. I see five trends that will each undergo shifts in 2011.
In 2011, we’ll rediscover hope
The economic black swan of 2008 both created and crystallized a current of anger in the public discourse that politicians were very quick to seize upon, reducing the level of communications, especially in the United States, (more…)
Tags: books, Captain Kirk, changes in business, communications 2011, Communications expert, connecting with politics, economic troubles, emotional connections, fearless predictions for communications for 2011, films, keynote speaker, movies, Mr. Spock, nano-communication, Nick Morgan, optimism, political pundit, rediscover hope, renewed faith, Star Trek, Trends, Twitter, visual learners
No Comments »
December 6th, 2010
Posted under Digital Marketing, General, Social Media, Strategic Communications & PR
by Lance Secretan – Higher Ground Leadership
Clearly, spilling the beans of the nation’s top secrets is not cool.
On the other hand, perhaps it is time for us to catch up to the Internet age. Here is the new reality: There are NO secrets anymore.
If you lie on your resume, you will be exposed. If you plagiarize someone else’s work, you will hear about it. If you send a libelous e-mail to a friend, you may find yourself in court. If you gossip on Facebook expect to be challenged. The Internet is our new conscience. There is nowhere to hide anymore. State secrets will find their way into the public domain no matter how many safeguards are put in place.
This suggests that we are vulnerable.
But another way of looking at all this is that we have entered a new era of transparency that requires a (more…)
Tags: era of transparency, Facebook, internet is our conscience, keynote speaker, Lance Secretan, no secrets, plagiarze, the Golden Rule, the Internet Age, The Lessons from WikiLeaks, vulnerable
No Comments »
November 10th, 2010
Posted under Marketing & Branding, Social Media, Speaking Industry, Strategic Communications & PR
by David Meerman Scott – Marketing Strategist & Bestselling Author
This entry is a follow up to David’s “The Conference Starts Before Anyone Shows Up” blog…
Quality, conference-centric web content can provide an ideal confluence of on-site and online. Smart organizers create all kinds of different content that helps people to make the decision, prior to the event, to buy a ticket (or not). The content also serves as search engine fodder, driving traffic to the show site prior to the event. As I wrote in a previous post, successes such as the Singapore Tattoo Show, which used a Facebook Group called Tattoo Pride for (more…)
Tags: After Everyone's Gone, best marketing tools, conference centric web content, David Meerman Scott, Facebook, hash tags, keynote speaker, online info, social media, the Conference Goes On, The Conference Starts, Twitter, using web during eent, virtual record
No Comments »
