How To Build Your Digital Footprint In 8 Easy Steps

August 31st, 2010

by Mitch Joel – Marketing & Personal Branding Expert

Named one of Canada’s Most Influential Male in Social Media, Mitch has been sponsored by Speakers’ Spotlight to present at the 2010 CSAE National Conference and Showcase on Sept. 23rd in Quebec City.

“Where do I start?” More often than not, that is the first question many business professionals have when it comes to dipping their toes into the digital channels. They simply have no idea how to begin… and then what to do after that.

Here are 8 easy steps to build your Digital Footprint:

1. Create a strategy. Far too often, people will hop on to Facebook with no set plan other than, “trying it out.” There’s nothing wrong with trying out any of the many digital channels, but it doesn’t take long to jot down what you want to accomplish (and, more importantly, why you want to accomplish it) first – before filling out any online social networking profiles. If you uncover the strategy after you have already started, you may wind up having Read the rest of this entry »

Be Generous

August 11th, 2010

by Haley McLennan, Manager, Marketing & Communications

By now, most people have heard about the dramatic incident involving Jet Blue flight attendant Steven Slater. Reading the breaking story by The New York Daily News, I was laughing out loud. The basic story goes that Jet Blue flight attendant Slater was involved in a verbal altercation with a passenger on a flight from Pittsburgh to New York. The passenger got up and started rooting around in the overhead bin, and Slater requested that Read the rest of this entry »

Stressed for Success?

August 9th, 2010

by J.P. Pawliw-Fry, Leadership & Performance Expert

There are many writers that I have a great deal of respect for. David Brooks, a writer for the NY Times, stands among the top few. For over a decade he has written a column for the Times and, in my opinion, has had a significant impact. We both spoke at a conference a year ago or so in New Orleans and I must say, he was as insightful Read the rest of this entry »

Social Networking and All That Jazz…

August 6th, 2010

by Kelly MacDonald-Hill, Partner, Senior Vice-President, Speakers’ Spotlight

Last year on the occasion of Martin & Farah Perelmuter’s 40th birthday, I got the idea of throwing a surprise party for them in my home.  “We can’t do that!”  my husband said, “ the backyard isn’t finished!”.   I don’t know about you but deadlines work for me. The party was wonderful and the back patio looks pretty good too!

I recently applied the same motivation tactic to establishing my on-line presence…  I have a profile on Read the rest of this entry »

10 Things You Need to Know About the Next 10 Years

August 5th, 2010

by Richard Worzel, Canada’s Leading Futurist

The following blog is a summary of a presentation that Richard Worzel delivered to the World Education Congress of Meeting Planners International in Vancouver, Canada at the end of July, 2010.

The next 10 years will dramatically change your life and almost everything in it. And while there are lots of things likely to change, I’d like to focus on 10 that will be of particular importance to you personally, to our society, and to the meeting planners generally. Someone always benefits from change – and those who will benefit most will be Read the rest of this entry »